Andy Bichlbaum of The Yes Men (with Mike Bonanno) is an activist who employs a unique method dubbed Identity Correction.
Armed with well-crafted parody websites, press releases on fake letterhead, and thrift store business suits, The Yes Men impersonate the rich and powerful of the world to reveal the ways in which multinational corporations and politicians abuse the environment and human rights.
With biting satire combined with an element of absurdity and social engineering, they hijack the media and expose corruption and abuses of power at high levels.
The rich and powerful of the world then have no choice but to respond with a correction…. a correction that usually comes as an admission of guilt.
Exactly twenty years after Dow Chemical Company negligently caused the worst industrial disaster in history in Bhopal, India, Andy Bichlbaum appeared on BBC World as a representative of the chemical giant. In front of three hundred million TV viewers, this “representative” explained that Dow was finally taking responsibility for the catastrophe by compensating the victims and cleaning the spill. Dow shares promptly plummeted and the company lost billions of dollars in market value. To placate its investors, Dow was forced to repeat its denial of responsibility.
In their live presentations, the Yes Men share their techniques, methodology, and rebuttals as well as rare archival footage from their exploits.